Creating an engaging and informative post on your company’s Google Business profile is a powerful way to attract consumers and stand out in local search results. With a well-crafted Google Business post, you can highlight promotions, share business updates, showcase your products or services, and even encourage customer reviews.
In this post, our local SEO experts will walk you through the step-by-step process of creating an effective post on your Google Business profile. This will help maximize your online visibility and connect with your target audience in a meaningful way.
Learn How To Create a Post on a Google Business Profile
Google has now enabled Google Posts for all business owners that have a Google Business page, this is part of the Google My Business program, which has been an initiative to get more business owners to claim their listings on Google and a lead-in to get more small and medium-sized businesses to start with their Google Ads platform.
So far, there is no way to automate posting through the Google Business platform, and posted links will disappear after 11 days. However, there is a social media publishing tool that offers Google Business posts, called Kiopi.
We still haven’t seen if Google Business Posts will have an impact on SEO, but logic would tell us that any additional online real estate will help a business get more exposure on Google, but the direct impact on SEO rankings will still need to be seen as we can gather key digital marketing metrics and run a few tests.
We hypothesize that posting on the business listing might have an impact on a page being fresh or not.
Where Google Posts Show Up
Google Posts helps business owners to create content and then directly post it to Google. The posts will appear under their Google Business listing (underneath the general business information). If you are thinking about giving this a try for your business, we’ve got the scoop for you.
How to Create a Post on Your Google Business Profile
Step 1: Sign in to Your Google Business Profile account at bussiness.google.com.
Step 2: From the Google Business dashboard, select the “Posts” tab on the left-hand side of the menu. Click on the “+” button to create a new post.
Step 3: Choose what type of post you wish to create from the available options. These include “What’s new,” “Event,” “Offer,” or “Product.” Add relevant content to your Google Business post, including a catchy title, engaging post description, and any additional details such as dates, times, or promotional codes.
From here, you can enhance your Google Business post with photos by clicking the camera icon to upload images or videos.
You can customize the call-to-action button by selecting the appropriate option for your specific post. The options include: “Learn more,” “Book now,” “Sign up,” or “Order online.”
Step 4: Preview the Google Business post to ensure it appears as intended.
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