Lauryn Preston

Geofencing Apps

Geofencing

As a leading digital marketing company with extensive expertise in PPC managed services, we understand the immense potential that geofencing apps hold in transforming digital marketing strategies. Geofencing location tracking has revolutionized the way in which businesses engage with their audiences by leveraging location-based targeting and real-time interactions. At Digital Logic, our team of Google Ads experts is well-versed in utilizing geofencing applications to create personalized and relevant campaigns that drive higher user engagement and sales conversions. Whether you are looking to attract foot traffic, enhance attendee experiences, or seeking to optimize your operations, our mobile marketing solutions will elevate your digital marketing efforts to new heights. Join us as we explore the power of employing geofencing technology in marketing, in running your business, and even to monitor children’s location!

What is a Geofencing App?

Table of Contents

A geofencing app is a location-based mobile app that uses GPS, Wi-Fi, or cellular data to create virtual boundaries, known as geofences, around specific physical locations. Geofences enable businesses and marketers to trigger actions or send notifications when a user’s mobile device enters or exits the geofence. Geofencing apps play a critical role in location-based marketing, allowing for delivery of personalized and relevant content to users based on their physical location. With the ability to engage users in real-time, apps for Android and IOS devices open up endless possibilities for targeted marketing campaigns, from offering location-specific promotions to enhancing local experiences. The best geofencing apps provide valuable insights into customer behavior and preferences, allowing small businesses to optimize their digital strategies and drive better results. GPS location tracking has become an indispensable tool for modern digital marketers seeking to connect with their target audience in a personalized and impactful manner. If you find yourself starting to get lost at this point, you may want to try some of our more entry-level material. Start with the geofencing definition.

Benefits of Geofencing Apps for Marketing

GPS location tracking apps provide powerful benefits for local small business marketing. They enable businesses to engage with their target audience in real-time, deliver personalized messages, and offer specific promotions. Geofencing apps also provide valuable insights into customer behavior, allowing marketers to optimize their marketing strategies for better results and increased customer loyalty.

Here is how geofencing marketing can help your business:

Real-Time Engagement with Targeted Audiences

One of the primary benefits of geofencing technology for marketing lies in the ability to provide real-time engagement with app users. By creating virtual boundaries around specific physical locations, businesses can instantly connect with the target device as it enters or exits specific locations.

By catching users in the moment of their physical presence, a geofencing application can maximize the relevancy and impact of marketing messages. This increases the likelihood of interaction and conversions. With real-time location monitoring, marketers can seize the perfect opportunities to interact with their target customers, ultimately boosting the effectiveness of their marketing campaigns.

Personalized Messaging and Enhanced User Experience

Geofencing applications offer significant benefits for marketing in terms of personalized messaging and enhanced user experience. By providing personalized offers, event invitations, or location-specific promotions, geofencing capabilities create a more seamless and interactive user experience, making your customers feel valued and understood.

This level of personalization absolutely fosters stronger brand connections and customer loyalty. In turn, this drives driving higher conversion rates and success.

Boosting Conversions and Increasing Customer Loyalty

By delivering targeted, location-specific content, a geofencing app can enhance the chances of driving user engagement and ultimately converting prospects into paying customers. Additionally, personalized offers and promotions based on location data fosters a sense of exclusivity.

This geofencing feature plays a critical role in elevating online marketing efforts. This leads to higher conversion rates and cultivating lasting relationships with the customer base.

How Geofencing Apps Work

A geofencing app works by utilizing specific data to establish virtual boundaries. When a target device enters or exits these geofenced areas, the app triggers pre-defined actions or notifications using the location tracking feature.

Here’s how geofencing works:

Location Data and GPS Tracking Integration

Geofencing apps work by leveraging location data and GPS integration to create virtual boundaries, known as geofences, around specific physical locations. When mobile devices enter or exit these defined geofenced areas, the mobile apps detect the location change through GPS tracking technology.

This triggers pre-configured actions or notifications, enabling businesses to deliver personalized content or targeted promotions based on the user’s real-time location. By effectively utilizing location data and GPS integration, this app solution offers marketers a powerful tool to engage with their audience in real-time.

Geofencing Triggers From Mobile Apps

A geofence could also be set up by people seeking to use geofencing capabilities in their mobile apps. Some “lifestyle” or “productivity” apps may allow a user to choose an address or location where they would want to trigger a specific alert or push notification as a reminder.

This is called an “if this, then that” function, where an app is programmed to trigger a second action following an initial desired time, location, or action.

Home automation services often allow users to control their home’s Wi-Fi-connected devices from a remote location using the app and increasingly provide automated functions such as automatically locking or unlocking doors, engaging or disengaging alarms, changing climate control settings, or other actions based on desired triggers often using geofencing.

Nearly every drone being made today is pre-programmed to accommodate geofencing, which is usually set up in surrounding airports, open-air venues, and even the White House, where the FAA has set up drone-resistant geofence barriers capable of stopping a drone in mid-air, while other triggers may send a warning message to the user.

Best Geofencing Apps By Strategy

Here are the best geofencing apps by strategy:

Best Geofencing Apps for Marketing

Looking for the best geofencing app for marketing? Here’s a list, based on Google reviews:

The best geofencing apps for marketing include the following:

GeoComply
AirDroid Business
Netcore Customer Engagement and Experience Platform
Radar
PlotProjects
Connecteam
Bluedot
HERE Location Services
Room.ai
ArcGIS Tracking Analyst

Best Geofencing Apps for Parents

Marketers aren’t the only people taking advantage of location tracking features. Lately, there have been numerous parental control apps that utilize this technology to monitor a child’s whereabouts or the child’s device. Using a child’s location, paired with the child’s phone activity via geofencing software is a great way to provide a peace of mind and protect children!

So, for the parents, geofencing apps we find helpful include the following:

Life 360
FamiSafe
Geonection
Spyic
Control-Apple Maps
Kaspersky Safe Kids
LinkWise by RedTrac
Telogis
Timesheet Mobile
GreenRoad

Please keep in mind that we aren’t in the business of determining a child’s whereabouts or taking parental control measures. We’re a digital marketing agency simply trying to provide helpful information about geofencing software and contextual targeting strategies using Google Maps and other relevant information!

Best Geofencing Apps for Small Business

There are so many paid and free geofencing apps that can be used for business that it’s hard to narrow the list down. We’ll include a list of the best geofencing app for each management strategy.

EyeZy — Top pick for location tracking
mSpy — Best for Android devices
uMobix — Best for iOS devices
Cocospy — 60-day moneyback guarantee
XNSpy — Most secure app usage
Spyic — Best for beginners
Mobile Tracker — Best free plan
Hoverwatch — Best free mobile device location tracking
EgiGeoZone — Most convenient for Android devices

Implementing Geofencing Apps in Marketing Campaigns

A few examples of how businesses can get the greatest ROI from mobile application geofencing tactics include:

Increase your company’s foot traffic by sending promotional offers to potential shoppers as they pass by a certain store.
Suggest products or services based on your customer’s previous in-app behaviors.
Integrate social media sharing into your application to boost brand awareness.
Improve customer service by capturing feedback or allowing customers to communicate through your mobile app.
Build fences around your competitors and push incentivized content to redirect potential customers.

Setting Up Geofence Boundaries and Radius

Setting up geofence boundaries involves defining the specific locations where you want to target Android or IOS devices. The boundaries can be drawn around stores, events, a child’s location, or any location of interest.

By configuring precise geofence boundaries, businesses can ensure they’re delivering relevant content to users based on their proximity to the specified locations.

Configuring Geofence Events and Actions

Configuring geofence events and actions involves determining the specific actions or notifications that will be triggered when a consumer’s mobile device enters or exits the defined geofenced areas.

Business owners or marketers can set up various events, such as sending personalized messages, displaying location-specific offers, or directing users to specific landing pages.

Customizing Notifications for Maximum Impact

Customizing notifications involves tailoring the content and timing of messages delivered to users within the geofenced areas. By personalizing the messages based on the user’s real-time location and preferences, you can create more meaningful interactions.

How to Use Real-Time Location Tracking for Marketing in Different Industries

Using real-time location tracking for marketing offers valuable opportunities across various industries. By harnessing real-time location data, digital marketers can create campaigns that elevate user engagement and deliver impactful results across different industries.

Here are some of the best geofencing examples in business.

Law Firms: Driving Foot Traffic and Sales

Law firms can leverage geofencing to enhance their law firm advertising strategies and client engagement.

By setting up geofences around relevant locations such as courthouses, legal events, or competitor firms, attorneys can target potential clients in real-time with personalized advertisements or event invitations.

Interested in local marketing for lawyers? Check out local SEO for lawyers andLocal Service Ads for lawyers.

Events: Enhancing Attendee Experience

By setting up geofences around event venues (especially those with an Internet connection), coordinators can send real-time updates, schedules, and exclusive content to attendees’ mobile devices.

This helps keep them informed and engaged throughout the event.

Geofencing also enables coordinators to offer location-based promotions or discounts to encourage participation or boost foot traffic to exhibitors’ booths.

Service Providers: Optimizing Field Operations

Service providers can optimize their field operations using location tracking and geofencing technology. By setting up geofences around job sites, service areas, or even restricted areas, service providers can track the location of their employees or equipment in real-time using just an app.

Geofencing also allows managers to efficiently assign tasks to the nearest available technician. This reduces response times and improves the overall service efficiency. Furthermore, a geofencing app can enable service providers to send location-specific information or updates to their staff. This ensures that they have all the necessary details and resources to complete their tasks effectively.

Healthcare Providers: Secure More Patients

By setting up geofences around their facilities or specific locations, providers can deliver targeted ads and promotions to potential patients within the vicinity, encouraging them to schedule appointments or visit the facility as part of a healthcare advertising management strategy.

Geofencing App Integration and Best Practices

If you’re a business owner or marketer looking to use Geofencing for marketing, here are the best practices outlined by our expert PPC consultants:

Integrating Geofencing into Mobile Applications

Integrating geofencing into mobile applications or instant messaging apps allows businesses to unlock the full potential of location-based marketing. By incorporating the device’s location technology, mobile apps can deliver personalized and relevant content to consumers or family members based on their real-time location.

Geofencing Analytics and Performance Tracking

Analytics and performance tracking provide valuable insights into the effectiveness of a business’s location-based marketing campaigns.

These analytics help marketers identify successful strategies, optimize targeting, and refine the messaging. This ultimately improves the overall performance of geofencing campaigns and maximizes the return on investment in most cases.

Privacy Considerations and User Consent

Privacy considerations and user consent are of utmost importance when you need to remotely access a devices’s location. (This obviously does not apply to parents or family members/legal guardians that need to know a kid’s location or are using the apps for parental control features.)

Collecting location data raises both ethical and legal concerns. Therefore, businesses must obtain explicit consent from users before tracking their real-time location.

It is important to be transparent about how the data will be used. You should also assure users that their privacy will be respected.

By prioritizing your customers’ consent and adhering to privacy regulations, your business can build trust with your customers.

Considerations for Geofencing Software

A mobile app that uses geofencing will require user permission to monitor their location and/or send them notifications. Your geofencing software should be optimized not only for accuracy but also for battery usage.

You’ll want to choose a system that has a decent balance between the two. Applications that are extremely accurate will drain your user’s battery life.

This will eventually push them to delete the app from their mobile device. You’ll want to pay attention to online behaviors.

Go beyond the basic push notification here. You can use this information to target your audience in a more personalized (and more effective) way.

Don’t spam your audience.

Super urban areas will typically have a ton of geofences already. You’ll want to avoid over-notifying and research your tactics before employing them. Be sure to use anti-spam tools, as well.

It may be easier to use a social media platform. There are Facebook geofencing apps and Snapchat geofencing apps that allow you to run location-based ads instead.

Elevate Your Marketing Game with Geofencing Apps for Marketing

If you want to start geofencing from your mobile app, here are a few basic steps to get you on your way:

Make sure your existing app strategy will merge well with geofencing.
Choose your geofencing software.
Test your geofencing software.
Implement the new software into your app.
Start creating your geofencing notification campaigns!

Geofencing can be a profitable tool for connecting with your potential customers. By using these geofencing techniques with your existing mobile app, you will give your business the competitive edge it needs to succeed.

Geofencing apps can help build brand loyalty, generate better engagement, and maximize your marketing efforts. Need more info? Call us at 318-678-5020.

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